Look: LeBron James Officially Announces His HBO The Shop Return

LeBron James created The Shop for a very good reason, and he won’t step back. The king announced the return of the HBO series, and this time he will bring a new batch of great stars.

The Shop will return next month, and we are looking forward to see Pharrell Williams, Travis Scott, Lonzo Ball and many more.

Last summer, LeBron opened up about the reasons he had to bring out The Shop. Someone had to talk about the social issues we deal with.

“Certain things happened,” he said. “Things change in your life. Me having my own kids and then seeing the Trayvon Martin thing. It hit home. If I didn’t have any kids at the time, who knows if I would’ve been able to speak up on it because it probably wouldn’t have hit home for me. It wouldn’t have made me feel the same way. At the time, I think my oldest son was nine and my youngest son was six. I can’t imagine sending my kid out and he didn’t return home. Like that. I couldn’t imagine that. Like, that happened. So that’s why I started thinking, ‘OK, if I can get 25,000 people to show up to a basketball game, I can reach so many more platforms when I talk.’

“Yeah, because at the end of the day, when I decided I was going to start speaking up and not giving a [expletive] about the backlash or if it affects me, my whole mindset was it’s not about me. I think Ali knew it wasn’t about him; I’m going to get the backlash, I’m going to go to jail. But what this is going to do for the next group, what this is going to do for the next athlete, what this is going to do for the next minority who wants to speak up whenever that happens. Ali’s whole mindset was like, at some point somebody is going to take what I did. And I sensed that. I sensed that on losing this, or losing that, or losing popularity. My popularity went down. But at the end of the day, my truth to so many different kids and so many different people, was broader than me personally.”