HomeBasketball ZonePhotos: LeBron James Celebrates New Nike Icon Sneaker Collab With Star-Studded Party
Photos: LeBron James Celebrates New Nike Icon Sneaker Collab With Star-Studded Party
May 23, 2019
Lakers star LeBron James and John Elliott have the final product of their collaboration, and they celebrated the release at the John Elliott flagship store in West Hollywood, Calif. LeBron wore a black hoodie and gray sweatpants, and the new show was the cherry on top. The John Elliot x Nike LeBron James Icon sure look good on him.
LeBron posed for photos with Elliott, and the party was packed with celebrities. Victoria Secret’s model Jasmine Tookes was there, too.
The Laker and
Elliott revealed three colorways. Elliott is happy with their project. “There
are three forces at work — the John Elliott brand connects to Nike and the
LeBron brand connects to Nike,” Elliott said of his partnership with LeBron.
“Nike gives both an opportunity to explore, to employ a huge
range of solutions and to make sure that you’re solving for problems. Although
our brand is able to innovate in various textiles, with Nike we have a whole
new set of options.”
The new shoe
looks great, and so is the project LeBron and Elliott started.
“We have a
colorway that is coming out in the not-so-distant future that is completely his
call,” said Elliott, who has been one of the go-tos for the player’s off-court
uniform for several years. “It’s something I’m so proud of that there is that
open dialogue between the two of us and we can get on the phone or shoot over
texts and trade ideas. He’s literally sending me inspiration. It shows how
unique he is. He’s been so influential in my growth, not only as a designer but
as a human.”
LeBron’s former teammate Tristan Thompson shared an
embrace with the king.
“I think it’s
amazing what John and LeBron have done with the collaboration, especially with
basketball and sports right now,” said Thompson. “All athletes want to be
fashion-forward. We want to show that we are more than just athletes. And what
John did with the ultimate goal of collaborating with Nike and LeBron and
bringing those two worlds together.” Thompson went on to rave about the
versatility of his personal favorite John Elliott staple, the Escobar
sweatpants. “I can wear them during the day, to the nightclub, to dinner.”