LeBron James Has Insane Number Of Followers… More Than Next Biggest NBA Star, Stephen Curry

Athletes are paid millions of dollars by companies to pitch their wares. They have massive social presence, and it’s packed with ad promotions for sponsors’ brands. Millions of followers build this network of social presence, and LeBron James is a real leader among his NBA peers. Some of them aren’t even close.

Forbes confirms that LeBron has nearly 70 million more followers on social media than the next biggest basketball star, Warriors point guard Stephen Curry.

LeBron has around 51 million followers on his Instagram and 43.4 million on Twitter. Curry has 26.7 million on Instagram, and 13.6 million on Twitter.

“Athletes have a bigger influence than ever because of their social media platforms,” says John Kernan, a footwear and apparel analyst at Cowen. “The content creation ability for these athletes is incredible right now. They are very monetizable.”

“LeBron James has nearly 70 million more followers than the next biggest NBA star (Stephen Curry). But the four-time MVP can’t touch the Greek Freak, Giannis Antetokounmpo, on engagement rate or follower growth. Those metrics for the newly crowned MVP were more than four times higher than the other NBAers in the top five.

“Blaze Pizza benefits from promotion from LeBron James to his 116 million followers. James is an investor in the fast-casual pizza business and owns 21 franchises.

“James is the clear leader on social media among his NBA peers, but he has some new competition in his own house. His son, Bronny, who is a top-rated 14-year-old basketball player, opened an Instagram account in late May. He racked up 2.9 million followers in two months.”

LeBron will play his second season with the Los Angeles Lakers. The team has Anthony Davis at the moment, and they are definitely viewed as contenders. It’s like a dream come true for the Los Angeles Lakers. This is what LeBron signed up for.

Last season, he averaged 27.4 points, 8.5 rebounds and 8.3 assists in 55 games while shooting 51.0 percent from the field, 33.9 percent from beyond the arc and 66.5 percent from the free-throw line. Let’s see if these numbers will go up this year.

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