Watch: Julian Edelman Announce Launch Of Weekly YouTube Series

Patriots receiver Julian Edelman is busy getting ready for the regular season opener against the Pittsburgh Steelers. But, he had enough time to announce the launch of “Julian Edelman’s Untitled Web Series with Julian Edelman.” The weekly YouTube series will give us a new video every Wednesday at 11 a.m. ET.

“Effective immediately, I’ve decided to make more YouTube videos,” Edelman began, following a few bloopers. “So starting today, of course, I’ll be releasing a new video every Wednesday at 11 a.m. … There’s going to be a lot of bad acting, product placement and athletes awkwardly trying to read off the teleprompter. You’re going to laugh, you’re going to cry and you just might learn something.” 

The receiver now works with his partner, Assaf Swissa, and the idea of their partnership was born in 2012.

“It was 2012,” Swissa said. “I was coming out of a huge, horribly failed startup [Unreal Brands Inc., which created healthier versions of popular candy bars]. Right at the same time, Julian came off of a pretty significant foot injury. He and I were friendly through my dad’s haircuts


. We both hit rock bottom together and started talking, and we did some marketing stuff together. We fooled around with some videos and did a couple of social media posts. One thing led to another, and we realized we had some creative chops together.”

Doing shortform content was a good choice for the partners, and they share similar interests.

”It was a way for us to communicate with the fans,” Edelman explained. “It’s a way for us to do something completely different from football. I was probably one of the first to start in this whole locker-room genre of social media. I grew up in the Bay Area, with Facebook, MySpace, and then Instagram and Twitter. We were like that first generation of athletes to [bring a camera] into the locker room. It was just kind of a way for me to go out and be creative.”

Being in front of cameras isn’t unusual for Edelman. Moreover, he likes it.

I’ve always been intrigued with acting,” the receiver said. “Assaf came up to me one day and asked what I liked doing in my spare time. I like watching the Food Network. He goes, “What do you cook every day?” I don’t really cook that much, but I make smoothies every day. He said, “Why don’t we make a smoothie cooking show?” So we made Smoothie Tyme. I can remember I was totally out of my element. [Director] Kyler [Schelling] went to film school. Assaf knows a lot about producing. But I thought it was going to be a complete disaster. (Laughs.) I got hooked.”

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