Report: Lakers Superstar LeBron James Leaving Coke

Professional athletes increase their net worth through endorsement deals, and their list of priorities changes over time. Los Angeles Lakers superstar LeBron James has taken part in many campaigns, but his deal with Coke is now over. Coca-Cola was on LeBron’s list for quite some time, and the king of basketball decided to make a dramatic turn. He is switching teams. Again.

The four-time NBA champion will be working with Pepsi. The big news came like a shock to his fans. This deal with Pepsi is pretty surprising, but it’s definitely real.

A.J. Perez and Michael McCarthy of Front Office Sports revealed that LeBron will take part in one of Pepsi’s key brands. According to this report, there’s a big connection between LeBron’s new deal and one of his outside investments. It’s time for a big splash!

“According to sources, James will become the face of Mountain Dew’s upcoming ‘Rise Energy’ line after nearly 18 years as an endorser for Coca-Cola’s Sprite and Powerade brands,” Perez and McCarthy wrote. “The pending deal may also include integration with Blaze Pizza, which currently offers Coca-Cola products at its more than 300 locations. James owns an approximate 10 percent stake of the chain.”

LeBron James leaves Coke for Pepsi

Moving on from Coca-Cola is a big deal. LeBron was part of the brand throughout his entire NBA career. He joined the Coca-Cola family right after the Cleveland Cavaliers selected him in the 2003 NBA Draft. King James brought the relationship to an end in September. A Coca-Cola spokesman confirmed that the company is parting ways with the basketball superstar.

“LeBron’s contract came up at a time when both he and The Coca-Cola Company were actively reviewing all of its resources to make sure it was investing in places that ensured long-term growth,” the spokesman said. “After many discussions with LeBron and his team, we mutually agreed to part ways.”

LeBron has other priorities at the moment as he and his Los Angeles Lakers are trying to stay on top of the Western Conference. It’s time for a change, and LeBron is more than ready to take the new challenge.