Reason LeBron James Gave Up His Contract With McDonald’s and Lost $15 Million
Four-time NBA champion LeBron James shut down his contract with McDonald’s. The Los Angeles Lakers superstar earns millions from his endorsements. He has deals with Nike, Powerade, Coca-Cola, Beats By Dre, 2K Sports, and many other brands. However, LeBron knows how to make the right move at the right time. Walking away from a deal is also an option for the king of basketball.
King James has been making headlinse since his 15th birthday. He signed with Nike and the brand became his official shoe sponsor. In 2017, LeBron walked away from a $15 million deal.
LeBron gives up on his multi-million contract with McDonald’s
McDonald’s was one of LeBron’s earliest partners. But, LeBron decided to give up on these millions. The deal with McDonald’s couldn’t coexist with the deal LeBron had with Blaze Pizza. King James bought 10% of Blaze Pizza and owns 17 franchises throughout the chain. This company is worth about a billion.
“I believed in the actual product, first,” LeBron told Maverick Carter on his web series. “I remember going to UC Irvine, the first-ever Blaze, and we tasted the product and the product was phenomenal … And you came to me with the proposition that we actually own our own and be franchisees of a couple cities in America. And the numbers that you were showing me, the numbers that we could make if we just put the time in effort into it, would be exceeding what McDonald’s would be giving me guaranteed over the next four years.”
McDonald’s has had deals with a lot of stars. Tony Hawk, Kobe Bryant, JB Smoove, and many others became part of the story. Travis Scott’s meal was amazing and the brand is still looking for stars.
LeBron and his Lakers team are getting ready for another wild season. The Los Angeles Lakers won the championship three months ago. Winning back-to-back titles seems like a reasonable scenario right now. LeBron is earning a lot of money from his basketball game, but it was never about the dollars. He is the best basketball player of all time and yes, he is pretty serious about his success on the floor.