Exclusive: LeBron James Barbershop-Set Talk Show Promo Released (VIDEO)
LeBron James is coming to HBO with Maverick Carter’s barbershop-set talk show The Shop.
Several episodes of the program – which first bowed in 2016 on James’ Uninterrupted digital site – have already been ordered. The fist episode for HBO was shot last week in Los Angeles at West Hollywood’s Barber Surgeons Guild; it will air Aug. 28 at 11 p.m.
James and Carter start off with Snoop Dogg, New York Giants’ Odell Beckham Jr., New Orleans Saints running back Alvin Kamara, Golden State Warriors star Draymond Green, Los Angeles Sparks star Candace Parker and Jon Stewart.
“This show is real, it’s candid and it’s the essence of conversation,” James said. “And we know with social media and text being the way people communicate, the form of conversation, actually talking, is kind of lost art.”
The episodes tackle down a mix of personalities in a barbershop for unconstructed, frank talk while the cameras roll.
“When I was a kid, being in barbershops meant listening to adults talk about sports, clothing, politics, music, everything happened in the shop,” says James. “It was so real and so candid; no one had a sense of, well I can’t be myself here. That’s how The Shop became an idea.”
So far, we’ll be seeing LeBron in at least the first three episodes of The Shop. HBO Sports has left the episode order somewhat vague due to James’ day job.
“We’ll do it as frequently as the conversation warrants,” says Peter Nelson, executive vp of HBO Sports. “It’s LeBron’s baby, so he very much wants to do it. And he wants to do it as much as possible.”
James currently is in the process of moving full-time to Los Angeles care of a four-year $154 million deal to join the Los Angeles Lakers next season. His SpringHill Entertainment shingle has offices on the Warner Bros. lot. And he has several projects at HBO, including a multi-part documentary about Muhammad Ali directed by Antoine Fuqua and the documentary Student Athlete, which bows Oct. 2 and examines the NCAA’s controversial rule baring athletes from earning a cut of the money they bring to their colleges.