Nike revealed that former San Francisko 49ers quarterback Colin Kaepernick will be the 30th face of the “Just Do It” campaign. This put the Internet on fire, and people had split opinions about it.
LeBron James was one of the top names to express their excitement on social media. It was more than clear that King James would stand by Colin Kaepernick.
The king of basketball used his Instagram account to show his respect for the former quarterback and the principles he stands for. LeBron reposted the black and white headshot of Kaepernick, and we couldn’t ignore one of his iconic quotes that was written across his face. “Believe in something. Even if it means sacrificing everything.”
Despite all the controversies following Caepernick’s protests, many athletes decided to support him. Serena Williams, Odell Beckham Jr., and Shaquem Griffin are some of them. The NBA also supports Kaepernicks agenda, and everyone in the league was very supportive since the initial backlash.
Of course, many others were disappointed to see that Nike picked Kaepernick. Will these change their mind after they see LeBron support the former quarterback? Will this increase people’s understanding and accepting?
It’s more than clear that Nike chose Kaepernick as the face on their campaign for a good reason. This was a rather controversial move, but Nike is ready to take the risk and promote the agenda they believe in. Will this affect their sales?
This campaign will put an additional pressure on the NFL. The White House will be involved, too, as President Donald Trump was the strongest critic of Kaepernick during the last year’s scandal.
Is this about business or is there something deeper?
“I’m just here to remind folks that last year Colin Kaepernick was in the top 50 in NFL jersey sales, despite not being on a roster. Nike made a business move,” Jemele Hill tweeted.
Let’s see how will Nike handle the pressure.