Former San Francisco 49ers quarterback Colin Kaepernick is the 30th face of Nike’s Just Do It campaign, and this is definitely related to the corporation’s status on the stock market. Yes, the Nike stock confirms the great deal deal.
The Nike stock closed at an all-time high yesterday at $83.47, as confirmed by a report from Bloomberg. This happened just days after the stock had a dramatic dip and 2 weeks after Nike announced their campaign with Kaepernick.
According to reports, “it will likely be months, if not longer, until anyone can fully measure the business impact” of Nike’s business with Kaepernick.
Edison Trends presents Nike sales tracking above last year in the days since the new campaign. The data is focused on online sales, and has nothing to do for people who boycotted Nike over time. In other words, the measurements showed a nice increase, and many supporters started buying Nike products. This says a lot about the new Just Do It campaign.
“Edison scanned receipts from more than 200 online retailers (including Nike.com) and found that that Tuesday after Labor Day, for example, the first full day after Kaepernick’s ad went viral, Nike purchases were 22 percent higher than the same day in 2017. On Wednesday they were 42 percent higher, and Thursday they were 23 percent higher. They remained above 2017 levels through the end of the week,” reports confirm.
LeBron James has a lifetime contract with Nike, and he used Twitter as platform to express his opinion on the all-time miracle.
Seeing the stock hit an all-time high must be a great deal for the company. Their new campaign was followed by a serious backlash from customers as not all of them approve Kaepernick’s role in the project. But, hey, Nike did a great job, and the stock says it all.