“Man this is so surreal! When I got the call this was happening I couldn’t believe it! I was literally shedding tears. You guys know where I come from but if you don’t I come from the inner city projects, single mother, only child, and statistics would suggest I would never EVER make it out let alone be alive still to tell you about it. Now I’ll have my own building at the Nike Head World Quarter where my family and I legacy will live on forever. The home of the Advance Innovation team and new state of the art Nike Sports Research Lab! Everything will get made and lab tested in my building! Like WHAT?!?!? THIS IS BEYOND CRAZY‼️ I wanna thank Nike once again for taking a chance on a 18 year old kid from Akron, OH. I’m proud to be #SwooshLifeForLife ?? #JamesGang”
The new Nike Sport Research Lab (NSRL) will be five times the size of the team’s current space.
The Advanced Innovation team that will call the building home is comprised of scientists, designers, engineers and more, collectively focusing on inventing the products and services that make all athletes better.
Facilities include a full NBA-size basketball court, a 200-meter endurance track, a 100-meter straightaway and an artificial turf training pitch.
A waffle pattern concrete slab is visible under the fourth floor cantilever, where the NSRL will sit. This engineered, structural approach was selected for functional properties, and the waffle pattern is also an unmistakable nod to Nike’s innovation legacy.
A 15.63 percent incline ramp, just outside the building, extends more than 500 feet and offers athletes a valuable opportunity for training on a campus without natural hills.
LeBron’s deal with Nike is a real success. His signature shoes are an absolute hit, and we can’t wait for the next design. Do you like the latest Nike LeBron 17 sneaker?
Radmila graduated with a degree in Translation & Interpreting. She is an NBA and NFL writer for The Ball Zone, and has been covering popular sports topics for several years. A loyal Lakers fan, she puts energy into reporting big roster moves, potential trades, on-court-accomplishments, and off-court rumors.